Plaid Friday and Plaidurday encourage you to shop local this holiday season. Our local businesses go beyond providing a place to shop. They are community centers that give our towns life and character and they need our support!

Plaid Friday was created in Oakland, California in 2009, and was adopted throughout New England in 2010. North Adams began promoting Plaid Friday and “Plaidurday”, shopping local the Saturday after Thanksgiving, in 2021.

Shop Local! Think Plaid!